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alternate media

2008 U.S. Olympic Look of the Team

2008 U.S. Look of the Team

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* This design is a product of Adam Curry's position with the U.S. Olympic Committee

design objectives

Full disclosure, this core mark was designed by Nike … it was my privilege to be leading a team of such talent to develop the mark and supporting graphic system for the 2008 U.S. Olympic Team. Once the core mark was developed, I worked directly with designers from Nike to develop the surrounding pattern graphic and then took over the process from there to finish the supporting graphics and brand usage guide. This mark and its graphic system was used successfully by many of the U.S. Olympic Team sponsors and partners leading up to the 2008 Olympic Games in Beijing, China. Click here to see examples of this brand usage guide.