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identity design

USA House, Beijing USOC Torino by the numbers U.S. Figure Skating Parent's Guide USFS Test Book USOC Visitor Center ads USOC Olympic Games photo books USOC Olympic guides USOC Jr. Olympic Skills ads USOC Hall of Fame program Fountain Valley School map FVS Reunion mailer FVS Holiday card FVS print collateral 15c print collateral 15c Menu Classic Designs Skating Magazine SKATING Magazine Ad Kit SKATING full page ad ArtStalker Marshalls SkateFest poster Sarah Shoff Unitek Miyachi pocket folder Miyachi International 2004 USFS Media Guide 2003 USFSA Directory USFSA 03 Media Guide 2002 USFSA Campbell's program cover 2003 USFS Campbell's program 2002 USFSA Media Guide 2001 USFSA Media Guide 2000 Sky Sox Yearbook 99 Sky Sox Yearbook 99 Sky Sox Media Guide
alternate media

Artstalker brochure

ArtStalker brochure closed           ArtStalker brochure first open

ArtStalker Brochure fully open

design objectives

ArtStalker is a consultation organization focusing on creativity. Hence, the promotional materials needed to really stand out. The lead of the organization already had a creative approach to his seminars which involved a series of concepts married to imagery, and the promotional material needed to complement this philosophy.

design challenges

After settling on a very unique folding style for the brochure, the challenge became incorporating the concept and philosophy of the organization's imagery into this origami of marketing material. Subtle layering and transparency effects helped to bring a harmony to this design, and some simple implementation of basic layout principles pulled the whole project together.