random header graphic Gas Giant Design
identity design
print

USA House, Beijing USOC Torino by the numbers U.S. Figure Skating Parent's Guide USFS Test Book USOC Visitor Center ads USOC Olympic Games photo books USOC Olympic guides USOC Jr. Olympic Skills ads USOC Hall of Fame program Fountain Valley School map FVS Reunion mailer FVS Holiday card FVS print collateral 15c print collateral 15c Menu Classic Designs Skating Magazine SKATING Magazine Ad Kit SKATING full page ad ArtStalker Marshalls SkateFest poster Sarah Shoff Unitek Miyachi pocket folder Miyachi International 2004 USFS Media Guide 2003 USFSA Directory USFSA 03 Media Guide 2002 USFSA Campbell's program cover 2003 USFS Campbell's program 2002 USFSA Media Guide 2001 USFSA Media Guide 2000 Sky Sox Yearbook 99 Sky Sox Yearbook 99 Sky Sox Media Guide
alternate media
websites

U.S. Junior Olympic Skills Competition ads


U.S. Junior Olympic Skills Competition ads




U.S. Junior Olympic Skills Competition ads




U.S. Junior Olympic Skills Competition ads




U.S. Junior Olympic Skills Competition ads

  view larger images

* This design is a product of Adam Curry's position with the U.S. Olympic Committee

design objectives

We wanted to take the opportunity to not only promote the Jr. Olympic Skills competition for kids, but also make potential sponsors of the program aware of the impact they could have. Sponsors of this program would be directly contributing to young athletes as well as communicating to their parents — consumers of their products and services — about the magnanimous nature of their sponsorship.

of note …

This ad campaign ran in consecutive pages of the Sports Business Journal, which has an audience of over 50,000 readers. This campaign utilized three consecutive 1/3 page ads highlighting Olympic medalists, with personal quotes and childhood photos. The final ad was an island ad featuring a young competitor from the 2005 Jr. Olympic Skills competition hosted at the U.S. Olympic Training Center in Colorado Springs, Colorado.