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USA House, Beijing USOC Torino by the numbers U.S. Figure Skating Parent's Guide USFS Test Book USOC Visitor Center ads USOC Olympic Games photo books USOC Olympic guides USOC Jr. Olympic Skills ads USOC Hall of Fame program Fountain Valley School map FVS Reunion mailer FVS Holiday card FVS print collateral 15c print collateral 15c Menu Classic Designs Skating Magazine SKATING Magazine Ad Kit SKATING full page ad ArtStalker Marshalls SkateFest poster Sarah Shoff Unitek Miyachi pocket folder Miyachi International 2004 USFS Media Guide 2003 USFSA Directory USFSA 03 Media Guide 2002 USFSA Campbell's program cover 2003 USFS Campbell's program 2002 USFSA Media Guide 2001 USFSA Media Guide 2000 Sky Sox Yearbook 99 Sky Sox Yearbook 99 Sky Sox Media Guide
alternate media

U.S. Figure Skating Marshall's SkateFest poster

Marshalls SkateFest 04 poster

Sasha Cohen signing Marshalls poster

design objectives

U.S. Figure Skating and Marshalls wanted to have a poster designed that would not only be informative and push U.S. skaters to the event, but also produce a nice piece that could be signed by Sasha Cohen at each event. The idea was that kids would cherish the experience and have a great poster to put up in their rooms as a reminder — something they might keep forever.

design challenges

Creating a truly stunning poster was the challenge. How to stand out among so many similar formats is no easy task. With printing and design costs always important, many clients shy away from alternate sizes, formats, and especially unique paper. After some initial mockups and discussions with U.S. Figure Skating, I was able to convince them that any extra costs for some unconventional paper and an unconventional size would be made up by the unique draw the poster would have.

of note …

The Marshalls SkateFest poster won an ADDY award this year for U.S. Figure Skating and Gas Giant Design at the 2005 Pikes Peak ADDY awards.