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identity design

USA House, Beijing USOC Torino by the numbers U.S. Figure Skating Parent's Guide USFS Test Book USOC Visitor Center ads USOC Olympic Games photo books USOC Olympic guides USOC Jr. Olympic Skills ads USOC Hall of Fame program Fountain Valley School map FVS Reunion mailer FVS Holiday card FVS print collateral 15c print collateral 15c Menu Classic Designs Skating Magazine SKATING Magazine Ad Kit SKATING full page ad ArtStalker Marshalls SkateFest poster Sarah Shoff Unitek Miyachi pocket folder Miyachi International 2004 USFS Media Guide 2003 USFSA Directory USFSA 03 Media Guide 2002 USFSA Campbell's program cover 2003 USFS Campbell's program 2002 USFSA Media Guide 2001 USFSA Media Guide 2000 Sky Sox Yearbook 99 Sky Sox Yearbook 99 Sky Sox Media Guide
alternate media

U.S. Figure Skating 2002 Media Guide cover

US Figure Skating 02 Media Guide

Click here to view both front and back covers

design challenges

To highlight the Olympic year, images from previous U.S. Figure Skating teams and skaters were used for this cover. The challenge lied in creating a cohesive design using color and black and white photos together. Some of the older shots were out of focus, which added to the problem. The use of complementary colors to create a 'wash' effect, helped to bring this design together.