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USA House, Beijing USOC Torino by the numbers U.S. Figure Skating Parent's Guide USFS Test Book USOC Visitor Center ads USOC Olympic Games photo books USOC Olympic guides USOC Jr. Olympic Skills ads USOC Hall of Fame program Fountain Valley School map FVS Reunion mailer FVS Holiday card FVS print collateral 15c print collateral 15c Menu Classic Designs Skating Magazine SKATING Magazine Ad Kit SKATING full page ad ArtStalker Marshalls SkateFest poster Sarah Shoff Unitek Miyachi pocket folder Miyachi International 2004 USFS Media Guide 2003 USFSA Directory USFSA 03 Media Guide 2002 USFSA Campbell's program cover 2003 USFS Campbell's program 2002 USFSA Media Guide 2001 USFSA Media Guide 2000 Sky Sox Yearbook 99 Sky Sox Yearbook 99 Sky Sox Media Guide
alternate media

Skating Magazine ad

SKATING magazine full page ad

of note …

Typically, ads for SKATING magazine had been designed featuring multiple cover images and an order form which took up much of the space. In a "let's try this and see what they think" moment, I designed a more modern looking ad. The drastically different approach was well liked, and the addition of a new website made it possible to not only take subscriptions online, it allowed for the removal of the order form from the ad. This opened up the opportunity for this new design layout.