Sarah Shoff

design challenges

Shoff, an installation artist from the Colorado College, needed a unique way to display her work for application to graduate programs. The nature of her artwork allows for one-time opportunities to document her pieces, and she wanted to be able to highlight her pieces outside of their original settings. The artist wanted to place them visually in a few hand-picked locations — digitally. She provided the pictures of both the locations and her pieces. The challenge really lied in placing these pieces in these landscapes without it seeming that the images were composited with fraudulent intent. The result was an obvious distortion of the landscapes relative to the artwork that not only made a creative impression, but allowed for focus on the works of art themselves.